Existing product research

Boyhood

The establishing shot used at the start of the clip presents a school that the child character would be going to. This could also connote to the audience that this is where they are currently located as establishing shots would tend to present where characters are.There is also an American flag that is present on the school that could also suggest to the audience that the school is located in America This clip mainly features medium shots of the character to suggest that body language maybe used to emphasise emotions in this scene. Also, the pacing on this clip is at a slow pace which could also show that both characters aren't in any danger or are in an action sequence. This scene also has some high key lighting as there aren't many shadows present in the scene. The camerawork has the background being blurred around the characters to show that they are trying to focus all their attention onto the characters. This film is rated a 15 under the BBFC. I think that it would be rated a 15 because it is a story that is filmed in 12 years presenting the life of a 6 year old boy growing into an adult and so this could be related to the target audience. Although it may not be for everyone that is 15 and up as it may seem boring since there isn't any fighting or form of combat that would be appealing to others. This could be entertaining to those who have a high education as they may find documentaries quite interesting and so this film acts quite like a documentary as it presents the life of a young child growing up. This could therefore be targeted at an audience of ABC1 as they may find it interesting to see the life of a young child grow up.

The Falling

The mise-en-scene shows that there are female students who are in a trip with the teacher being in the first shot of the clip. Since she isn't wearing a uniform that matches the others and the commands that she gives could also suggest that she is a teacher. The camera is slightly tilted downwards to make the teacher look a little superior but while not making her look intimidating as she isn't about to attack anyone. The location is near a lake which could be inferred as a peaceful place. This could suggest that this isn't an action film as the background music behind it also enforce that it is a film that is based around students. There is also a use of a fade which transitions from one setting to another. In this case the audience was looking at the envisioning of the poem that the character is reading out loud to a class. There are also some medium paced cuts to show the characters who are listening to the poem which could suggest that they are significant characters as they have more screen time in comparison to the other students. This film is rated a 15 as it has some content that is regarded as inappropriate to a younger audience. According to the BBFC, this film contains sexual content. This could be one of the primary reasons as to why it would be rated 15 as well as a class of ABC1 as they are more likely to watch art-house films. It could also be mainly tailored for females as the protagonists of this film are female students and so they might be interested in a film like The Falling. The setting is also based in a school and since those who are allocated at ABC1 are mainly seen as interested in educational themes in movies.

It Follows

The camera-work shows the panning shot which establishes the location of where the protagonist is at the current moment of the film. It is slow paced which could suggest that this isn't an action sequence but rather a neutral scene with the protagonist for the first minute or so. This pacing later changes as the protagonist glares at the demon that is following her. The cuts during this segment speed up slightly as this would add up to the tension that are typically found in horror films. The cuts get faster as the demon closes in on the protagonist which adds onto the tension that an audience would be engaged in. The track that was used during the demon's movement to the protagonist is also adding to the tension as it gets louder as it approaches her. In the segment of the clip where the protagonist says "Hello", the pace is slowed down to suggest the impact of the reaction that is being made by her which can also support the overall theme of tension that is playing. And just as she is about to exit the premise, the track becomes louder at the same time that the demon is getting closer which can impact the scene greatly for a dramatic event for viewers to gain tension from. This film has an age rating of 15 which can be understandable due to the sexual references that have been made. This film could attract to many with an approximate social class of ABC12 which can be enforced by the fact that it is a horror film that would appeal to a wider audience for an arthouse film. In my opinion it could have a higher percentage of males to females by 60/40 as horror films tend to be more linked with males due to the action, suspense and sexual content that may intrigue them to watch it. However this doesn't have to hinder a female audience as the protagonist is female which might attract them to watch the film.

Eternal Sunshine of the Spotless Mind

This clip start with a character drawing a picture with then has a match shot which closely resembles the drawing. The track that has been picked depicts a neutral atmosphere since there isn't any form of tension being built up but rather a progressive conversation which is supported with the track. The editing is also slow paced which could suggest that there are some details that would be important for a viewer to focus on this conversation if they want tot follow the story. This clip also follows the 180 degree rule which can be noticed as the side of the train can be used as guidance for the rule to be fulfilled. This can therefore make the conversation look natural and with the cuts that edit together wouldn't make the scene look disorientating. The mise-en-scene shown here presents the characters as starting a relationship as friends as seen with the body language that doesn't suggest any sort of violent engagement. Throughout the entire scene, this has had steady camera work which had focused on the emotions of the characters as they both could be suggested to become partners since they take most of the screen time during this scene. This film has been rated 15 according to BBFC due to its realistic story that a younger audience may not find appealing as they would most likely go for a fantasy adventure film. In my opinion this could most probably be more favoured to women with an approximate divide of 70/30 as it has the romantic genre presented with this clip  with the conversation that has been made. This could also link with social class of ABC1 as the film takes a realistic story that those in a higher up may understand. However it could be argued to go down to C2 as it isn't necesarilly there for ABC1 as this narrative can also appeal to them. 

Lilting

This clip starts slowly with the reaction form the mother of one of the characters who seem to be talking about a delicate situation. There isn't any music that plays throughout this whole clip which can further enforce the serious tone that this film is giving to its viewers. The shots looks to be close-ups which can suggest that emotion is a strong factor with this clip. The slow pacing can also support the serious tone as the pacing can solely focus on the reactions that are present with the characters. The lighting is of a high key lighting that could suggest the overall tone of the movie. Also having high key lighting is essential as they would want to focus on the reactions of the characters for when they would be talking about serious matters such as scattering ashes of a best friend as portrayed in this clip. The film has been rated 15 with accordance with the BBFC as it does cover a serious topic about losing a friend and where they would want their ashes to be scattered. This film also covers an element of romance that isn't heavily featured but does drive the narrative forward. This aspect would most likely make it that would make more tailored towards a female related film. This can be due to the serious tone and real=life scenario that has been given. This may not attract males as in general they would want to see genres such as action and adventure. In my opinion, the divide for female to male is 70/30 as it does cover a topic that won't appeal to a male audience. Also, this film would probably have social class of ABC1 as this is a serious tone story with the age rating suiting the film. The high range of social class is due to the narrative that it provides that may not make it appeal to social classes that are under that range.